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BRCL is delighted to announce the partnership with the British brand, which is produced and bottled in Morpeth, Northumberland. It is the first time BRCL has partnered with a water brand.
Alec Mellor, Marketing Director at Glacéau Smartwater said: “Boat Race day is an iconic event in the British calendar when the whole country takes note. We know Glacéau Smartwater fans enjoy watching all kinds of sports and it’s the perfect afternoon to spend time with friends. We look forward to a very successful relationship with BRCL.”
Glacéau Smartwater was launched in 2014 but is already worth over £30m in the UK, making it the fastest-growing water brand. It recently launched Glacéau Smartwater Sparkling – a lightly carbonated variant.
David Searle, Executive Director of The Boat Race Company Limited, said: “We are delighted to welcome Glacéau Smartwater as the Official Water Partner of The Boat Races.
“Like us, Glacéau Smartwater is a brand with its eyes on the future and the I look forward to seeing the refreshing approach they will bring to the Races, reflecting our desire to continue to evolve the event each year.”
“The brand shares our commitment to promoting Britain at its best and we look forward to our partnership developing over the next three years.”